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We assist Owners/Investors in making sound business decisions by
responding to their service/design requirements and providing them
with critical functional and program analysis.
Programming and
planning new facilities or upgrading existing ones entails the use
of well-established procedures to maximize results.
Feasibility Studies
A thorough evaluation of proposed
ventures is critical in ensuring their viability. HFG's process
includes:
Client needs research
Market
evaluation
Competitive
analysis
Demographic
and opportunity study
Space analysis
Target group
analysis
Determination
of highest and best use
Funding
sources evaluation
CF projections
and budgets
Creation of
strategic project objectives
Anticipation
of future market trends and relating them
to strategies
Concept Development
Successful facilities cannot exist
without a vision and a distinct business identity. HFG achieves
this by developing:
Beauty and health concept / visions
Functional and emotional concepts
Corporate identity and project philosophy
Menu and program recommendations
Service and program packages
Program delivery system
Facility programming
Income source strategies
Membership potential analysis
Facility Planning
Guests expect wellness facilities
to provide an opportunity for relaxation, reflection and
revitalization. The operator looks for maximum functionality in a
facility. To meet both expectations, HFG offers comprehensive
facility planning services:
Site plan
evaluation
Recommendations on room function, size, number, location and
technical requirements
Analysis and planning of traffic flow patterns
Collaboration
with architects and general contractors to
secure optimal space functionality
FF&E specification
Interior design input on finishes and signage
Equipment and Product
Selection
Knowing our clients enables HFG to
recommend products and equipment best suited to individual
programs and services (we do not accept referral fees from
manufacturers). HFG's equipment and product selection process
includes:
Product and equipment research and comparison including
analysis of compatibility with facility software
Identifying the most reliable, service-oriented vendors
Offering professional product line recommendations
Determining retail potential
Providing equipment specification (number, price)
Operations & Management
The success of the facility and
optimal guest satisfaction depend on effective operational tools.
HFG's expert team provides those tools by:
Developing operations manuals and procedures for
each department
Writing job descriptions
Preparing staffing forecasts and schedules
Building staff training and development programs
Formulating staff performance evaluation and compensation
programs
Establishing hours of operations
Developing information packages for clients and members
Designing member survey forms
Assisting in creation of marketing strategies as well as
brochures and other promotional and advertising materials
Organizing and coordinating facility openings including special
events for key target groups (clients, members, VIPs, journalists)
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